Tinder Platinum – The New Subscription Tier above Tinder Gold. Release Date, Price, and Features as They Unveil.

Last updated on 2020-12-30

As discovered by a user of SwipeHelper’s very own subreddit, Tinder appears to be working on a new subscription tier above Tinder Gold, dubbed “Tinder Platinum – A first-class dating experience”.

Update: Tinder have since made Tinder Platinum Official.

According to the user, they created a new account in the web version of Tinder using an incognito tab and (accidentally) denied supplying location information. When they opened the account page, they were presented with this new offer, but were unable to actually purchase such a subscription, triggering an error upon the attempt.

It stands to reason that this new ultra mega premium Tinder is not a renamed version of the upcoming “Tinder Concierge“, as said announced but not yet released service looks to be a one time fee deal with a very different (assumed) offering.

And the offer in question?

Tinder Platinum – The New Premium Premium Premium Tinder

Tinder Platinum offer screenshot taken by Reddit User u/El_Goat

(Probable) Features

  • All of Tinder Gold’s features, plus:
  • “Message before Matching”, i.e. the Ability to attach a message to super likes. This one is actually a bit annoying, as I had planned a similar feature for my super secret, still under development, massively superior online dating app, and now people will think I got the idea from Tinder. I should probably run a bug sweep of my apartment and finally move away from Android to be safe, as there is literally no conceivable way they could have come up with this on their own, separate from my idea (/s, kinda).
  • Prioritized Likes. A.k.a. a built in permanent boost, the magnitude of which is yet to be determined, a.k.a. “Pay to win, not even thinly veiled anymore”.
  • See who likes you… … …wait, what? Déjà vu. This is Tinder Gold’s original feature, i.e. the only feature Tinder Gold launched with. Are they moving it up a tier? Because I don’t see a difference to the Tinder Gold version of the feature. Unless they actually mean either:
    • The Platinum version will automatically match anyone who likes you (which is terrible but fits the description)
    • The gold version will no longer offer the “Likes me” window which will now be reserved for Tinder Platinum, and instead only show you if a user already liked you while you swipe, perhaps with a gold heart attached to their card. (See the different wording in the below screenshot).

Update: It would seem “See who likes you” will remain a Gold feature and Platinum offers only the first two listed features above Gold.

  • Update: As teased during the Q2 2020 earnings call with investors, Platinum is supposed to offer more than the currently leaked features, though no specifics have been named.

(Probable) Price

As per the above screenshot, the price is currently set at £14.32 per single month for British users, and $17.99 for American users. Note that this will vary depending on your age and location. Some users have to pay ~$30 a month for Tinder Gold at the moment.

(Estimated) Release Date

There are currently no estimates. Tinder may already be testing the feature secretly, or just playing with the idea. They may also be primed to launch and counting on bloggers like me to start a free viral advertizing campaign first by picking up on this “accidental” leak and reporting on it.

It seems relatively certain that they will roll out Tinder Platinum sooner or later, as unintentionally letting users see the offer page would indicate they are relatively far along in at least the concept, if not development phase, but estimating a precise date would be futile at this time.

Based on absolutely nothing concrete, my gut feeling is that we will see Tinder Platinum sometime later this year, though the current situation may delay a release to a more opportune moment.

Update: Tinder have listed Platinum as an official Premium Tier, but not all users have been presented with the option to subscribe yet. There has not been any real announcement or press release either.

Update 2020-12-30: Tinder Platinum is widely available to US users, but not consistently everyone and not world wide. It also seems rather buggy at the moment.

(Probable) Release Locations

As mentioned earlier, users who try to purchase Tinder Platinum at the moment are presented with a location error. One user however has gone above and beyond and experimented with different zip codes, some of which did not present this error. The following locations, among others, therefore seem likely as testing locations for Tinder Platinum:

  • Arlington, VA
  • Boston
  • New York City
  • San Francisco

How to trigger the Tinder Platinum offer

Trust but verify, you say? Here’s how you can see for yourself:

  1. Using Chrome’s incognito mode (With Firefox it didn’t work for me), go to tinder.com.
  2. If possible, already deny location information to the Tinder website at this point.
  3. Create a new account. If you already have an account and don’t want to risk getting shadowbanned, you may want to reconsider, or be extra careful to not link the two accounts in any way (for example same IP).
  4. Deny location information if you haven’t already. Ignore the browser popup.
  5. Go to your profile.
  6. You should see Tinder Platinum above Tinder Gold now.
  7. Profit.

Tinder Platinum – Preliminary Review

As of the end of 2020, Tinder Platinum still hasn’t really launched and while the offer seems to be available to many US customers, it does not appear consistently to everyone and is not available world wide.

User reports on the effectiveness of the features vary. To some, it restores the visibility / match rate they were used to years ago in the free version, before Tinder started monetizing (before the match group took over). To others, it seems to make hardly any difference.

Many users are complaining about bugs, including the paid for subscription basically vanishing from their app. There are also conflicting reports on the price / payment structure, as for some people, the already paid for Gold or Plus subscription is not being subtracted from the upgrade price.

Recommendation: Hold off, unless you don’t care about the money and want to give it a try.


I hope you found this post helpful. Do you have something to add? Have you also come across this offer, in a different location perhaps? Feel free to leave a comment below, or visit the SwipeHelper Subreddit. See you there ?


  1. I upgraded to Tinder Platinum on November 18th, so 16 days ago from this writing. As I expected in my prior post, it is a gold mine. This is the first time in the past 2.5 years of using Tinder that I’ve actually felt it was worth the money.

    To reiterate, I am average looking. My photofeeler photos only score around 5.5. I workout, but have a widows peak from hell, facial hair that’s not as thick as I’d like (though thicker than many’s), and facial features that are just meh.

    Who do I superlike with my 5 likes per day?
    1) Only beautiful women
    2) Not including beautiful women who post IG or Snapchat links or whose photos that look like they were intended for publishing.
    3) Women with something written in their bio
    4) On rare occasions, point #3 is waived if time is running out before my super likes will be refreshed or if there is something in her photo that just grabs me.

    In these 16 days, I have received five matches via the superlike that includes a message… and they have all responded. In addition, I have received at least six other matches via them liking me first. Of these, one is highly attractive and the other four are not bad. Also on my matches list are 13 superlike matches from prior to Platinum. These matches are as old as November/December of ’19 (others, of course, have come and gone over this time and I deleted my account for three months prior to then).

    This may not sound impressive, but bare in mind. I live in a highly rural area and went through my free 100 mile range within five minutes of creating my account. I spend 90% of my time swiping in a specific nation I plan on visiting once the pandemic is controlled. I was swiping in this nation some over the past couple years and heavily in the couple months prior to Platinum (after I bought my plane ticket that may or may not need to be delayed).

    So yeah, it’s expensive, but well worth it.

    • That is really interesting. I kind of balk at the price, in the UK it is £38pm but I have a feeling it could be worth it. Probably very similar to you, I had a success rate of 1 in 20 super likes I suspect. Back before boosts were available only to Plus users I used to get 30-40 matches with them. Now I fully believe they wreck your ELO and I am lucky to even get 3-4 likes.

      I’m ready for a 3 month break from Tinder while I reset my account. Too many failed dates, ghosting and Covid getting in the way of meeting people. After your account reset did you upgrade to Platinum straight away?

    • Hey dude just some advice. I also pre-pipelined prior to going to a few countries in Latin America. My experience was: by the time I got there, a lot of the “sure things” who I had moved to whatsapp now changed their minds/got boyfriends/ghosted/didn’t have time. Whereas when I was in-country, the fresh matches I got were way more likely to meet up (especially because they could see that I was really in country and not “touring the world on tinder” and wasting their time. So I would say, don’t waste too much time building pipeline now, ramp up 2 weeks prior to departure.

  2. Hi everyone! I still didn’t get how the platinum subscription works: i still have 2 months GOLD already paid (I went for the 6months sub), today Tinder offer the possibility to upgrade Platinum (in Sicily, Italy) but i would have to pay again for 6months. So it seems that for the next to two months i pay for both subscriptions (gold + platinum)… Is that possible?

    I would have expected to pay only the extra fee for the next two months and full price for the following four months.

    Can anyone advice on it?


  3. Hey guys,

    Cheers for the website and tips, wanted to contribute.

    My tinder went from lots of matches for free to almost none even paying.

    So what I did was create a new account and stop paying for Gold/Plus and now use the free version and pay only for superlikes.

    It’s working much better, eager to hear other ppls’ stories and if this works for you.

  4. I must apologize to you. Obviously, when I messaged Tinder last year and suggested they add the ability to send a single line message with a superlike, I inadvertently destroyed your multi-million dollar idea. Sorry!

    I actually like the idea of this new tier. I’m not great (but not bad) looking. I get the occasional “hot” match. I’d say my response rate from women I message is 40-50% and I am fairly picky for not being “hot” myself. Where I profit is with my wit, humor, oh, and not starting out my first message with “sup? Wanna fudge?”

    The reason I like this is that many articles suggest women find superlikes creepy or offputting. Now, of my 54 present matches, I have messaged 34 of them. 12 of those were from superlikes including the 7 at the top of my list. 13 of them are from seeing who likes me first. I’d estimate maybe one in every 25 superlikes results in a match. I estimate this platinum feature will at least double if not triple my superlike matches. Why? Because the vast majority of my superlikes go to people with written profiles. Only if I am running out of time to use them do I superlike anyone without a written bio. If I can comment or joke about one of their photos or one of their bios, they will want to respond.

    I look forward to it.

    *disclaimer* I still hate Tinder

  5. I live in Spain, and I’ve only ever used Tinder’s browser version, and I saw Platinum offered today (19th of August 2020) for the first time, but then I haven’t really checked Tinder much for a long time anyway, so it might have been offered earlier. I haven’t had Discovery enabled for quite a while, so I don’t know if that’s relevant, but my location is set correctly, as my old matches show the correct distance.
    When I go to “My profile” Platinum appears above Gold. I’m 39, and if I buy just one month it costs €30.14, 6 months is €18.84 per month, and 12 months costs €12.56 per month.
    The features liste in Platinum are the same as you describe, so only two new features.
    I hope this helps.

      • Now Tinder is pushing Platinum fairly hard: Every time I send a superlike they ask if I want to include a message by upgrading to Platinum. Also, after swiping regularly for a while an ad shows up, saying I will be seen more easily if I upgrade to Platinum.

  6. Why Tinder can’t pay its bills only with ads, something like Facebook does? Improving the experience for free users (without those paid cheats) means more real users. It does make sense, right?

    • Why make less money when you can make more money? Why does the user experience matter if they keep coming back and pay for boosts etc.? This is capitalism.

      • That’s the point. They keep coming back with a paid account hoping that better experience, instead they got a lot of “awesome” features. After half a month they figure out that there’s no new like/match, cancel the renew and never come back. I’m saying that based on my country’s Google Play score and comments: 3.6 and one star comments about “no match”. So yes, Tinder can make a lot of money with those expensive paid acconts, but I doubt it’s from the same users and with an upward line.

      • Bro I straight up quit Tinder and went to Hinge last year since that app is not pay to win. Tinder is obviously losing market share and not as popular as it was during its peak 2015-2016. Once they introduced the pay bullshit it ruined the app and I think they’re trying to milk the last few cents.

        • The only problem with that is that Hinge is owned by the same company and if it ever gets too popular, they’ll monetize it to death as well.

    • It needs to optimize male/female ratio to survive as a platform. If a girl signs up and is outnumbered 100 to 1 by broke male 4’s asking if she want sum fuk she’ll leave.

  7. I hope my comment helps!

    I have Tinder Platinum. A couple of days ago it appeared and I purchased it. I couldn’t find any info online about it. Yes, the Super Like message feature works (only on web; trying it on my phone does nothing… yet”. I haven’t seen any sense of Prioritized Likes yet but well, we will see. I will let you know what Tinder Support says to me because I initially thought it was a glitch. I only bought it out of curiosity x)

    • Hey, yes this helps a lot. Did you also disable location information and thus “exploit” a bug, or do you just live in an area where they’re testing it? (See the new section at the bottom).

      Ah, and what about “Likes you”? Still the same as Gold, or does it automatically match anyone who likes you? (yikes)

      • I live in an area where they are testing it! I was the first one to see it online I think. I thought it was a hack because I couldn’t find any other information. I waited till that guy you linked posted on reddit to really use it.

        The Likes You section seems to be exactly the same as Gold and the other perks – messaging before you match – don’t seem worth it in my opinion.

        However, because it’s still coming out I think they’ll find a way to make it seem “worth it” so they can justify the price increase but as it stands i think everyone is 100% better off buying Gold if they want access to the “Likes You” section. I will come back with more information as things change and continue to update you!

        • Thank you for the info.

          I think it stands to reason the incentive you mention is that they’ll move the “likes me” section to platinum.

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