Last updated on 2019-10-13

As we found out towards the end of last year, Tinder has licensed Amazon’s AWS image recognition software to facilitate their Top Picks feature and improve their matching algorithm, at least in theory.

This has added fuel to the recently circulating conspiracy theory that Tinder is using facial recognition to prevent users from resetting their accounts. I.e. that even if you use all new phone numbers, IPs, social accounts, and pictures, they’ll “catch you” by identifying you in your new pictures. Apart from the ridiculousness of the notion that a dating app should be using government intelligence grade technology to make sure users can’t trick their score system and get a fresh start (thus getting more matches again), AWS is just not that kind of recognition software.


How does Tinder use Amazon’s AWS?

AWS is an image recognition software that (supposedly) recognizes what is happening in a picture, originally in order to sort and filter your gallery automatically. Tinder is (by all appearances) using this software to get a clue of what you are doing or portraying in your profile pictures. This is data that they can then use to determine what kind of pictures, and by extension, personality you like, to eventually show you more of that type of profile.

They also pretty clearly appear to use image recognition in tandem with text recognition to serve you your daily “Top Picks” and generate the little blurbs such as “Athlete”, “Scholar” etc. Failing at it, but obviously trying to.

Now whether or not this is a good thing is a different discussion, though my money is on “No.” as it appears to have further limited the average user’s matches. Presumably because their supposed target audience doesn’t feel the same way about them, or just because of further limiting the pool of potential matches.

Tinder Algorithm Update

The algorithm has changed and prefers to show you people you should like based on whom other people who have historically liked the people you have historically liked as well also like now.

AWS image recognition likely plays a role in this new system, as it potentially provides information about what kind of activities are being showcased in profile pictures, and whether you seem to like people who like these activities, for example.


And on that terrible disappointment, it’s time to refer you to the comment section below and the SwipeHelper Subreddit for anything you wish to add. See you there 🙂