On June 28th 2017, Tinder announced its new subscription plan “Tinder Gold”, calling it…
“[…] a members-only service, offering our most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls—as well as our new Likes You feature, so that you can see who likes you before you swipe. […]”
…so basically Tinder Plus, plus the new “Likes You” feature. There is obviously a high interest in- and demand for such a feature, as can be gleaned by the number of tricks and workarounds being posted and requested on the Tinder subreddit /r/tinder for example, as well as the previous popularity of now defunct companion apps that would tell a user who already liked them.
At least now we know why those (free) apps no longer work with the new API. It’s a bit like a game dev/publisher noticing a popular mod, copying it and releasing it as a paid DLC, while breaking the free mod.
The service will soon be tested in Argentina, Australia, Canada and Mexico so we will have to wait for reports from users of those countries for more details on how it works and whether it’s worth paying for.
Update, July 17th 2017: Testing has begun.
Personally, I don’t quite understand and never understood why you would go through any trouble, let alone pay to find out who already liked you, because:
- a) Swiping and getting/discovering matches is half the fun of using the app for me.
- b) Knowing if somebody already liked me shouldn’t influence my decision on whether I want to talk to- / meet them i.e. whether I swipe right or left, so what’s the point?
But that’s my personal opinion and you may have good reasons why this function is worth it to you. I do get that it’s more efficient, for starters. The system could possibly also be gamed to increase your score within Tinder’s matching algorithm, but we’ll have to see.
So, without further ado, this post will contain all the info we currently have on Tinder Gold and will be updated as new bits and pieces come to light, until the new subscription model is released, at which point the information will become part of the Tinder Plus Features & Paid Boosts guide, though that will probably have to be renamed (again).
Tinder Gold Brief: What we know so far
What is Tinder Gold?
It appears to be another, higher tier of paid membership, offering one additional function over Tinder Plus. The “Likes You” feature shows you who already liked you in a list or separate page, cutting out the guesswork and allowing you to instantly match with anyone you want (within that list).
Update, July 17th 2017: According to one tester, this is how it works (as expected):
“I’ve used it, basically next to your matches that you haven’t spoken to, appears a new icon with # of likes underneath. If you tap on it, it opens a grid showing them [the people who liked you, that you haven’t swiped on yet], and you can then tap on their profiles, or left/right swipe them. […]”
How much does Tinder Gold cost?
That is as of yet unknown. Due to the nature of Tinder Gold, you can expect it to be more expensive than Tinder Plus, though it’s hard to say by how much.
Update, July 11th 2017: According to one Reddit user from the UK, who strangely already got the option to subscribe, the pricing for him is:
- 1 Month – £ 7.49
- 6 Months – £ 27.99
- 12 Months – £ 41.99
Update, July 17th 2017: According to one Reddit user from the US, the prices in iTunes for an under 30 year old male are:
- 1 Month – $ 14.99
- 6 Months – $ 52.99
- 12 Months – $ 82.99
Of course, the cost of Tinder Plus already depends on your age and location, so the price of gold will probably be variable as well.
How can I get it?
Tinder Gold will soon be tested in Argentina, Australia, Canada and Mexico, so if you are in one of those countries you may soon notice the option. Perhaps for free, though probably not as such a function might break the system if everyone uses it and gets used to it. Plus, they have to gauge how much people are willing to pay.
Update, July 17th 2017: Tinder Gold is now being tested in Argentina, Australia, Canada and Mexico, so if you are in one of those countries you may notice the option in the app store, or see advertisement for it within the app.
Users in both the US and UK have also reported seeing the option to subscribe, but once subscribed, there are no changes in the app yet. It’s like pre-ordering a game at this point.
Update, July 18th 2017:It turns out if you live in the US or UK, and use an iPhone, there’s already a way to subscribe and actually use Tinder Gold.
If you don’t live in one of the testing countries you will have to wait for the full release.
When will Tinder Gold be released?
That, along with whether it will ever be released at all, is also unclear at this time. It will depend on how the tests go, i.e. how popular it is and how well it works technically. Though at this moment, it looks like it’s already in a soft launch phase despite testing only just having begun.
As soon as more details surface, as well as user experiences from the testing countries come in, this post will be updated. Subscribe now to be notified, bookmark this page and check back later, or keep an eye on the SwipeHelper Subreddit for updates!
What is your opinion on this new feature? Do you live in a testing country and have new intel to share? Feel free to leave a comment 🙂
Don’t have Tinder (anymore)? Download the app from Google Play or iTunes! Unless of course the reason you don’t have it anymore is that you already found for whom you were looking, in which case congrats but what are you doing here? Shoo.